Business Model Transformation: Driving Sustainable Growth in E-commerce and Digital Applications

The global business landscape is undergoing constant transformation, driven primarily by technological evolution and changes in consumer behavior. In this context, e-commerce and the mobile and web app sectors are emerging as particularly dynamic innovation fronts. A mere digital presence no longer guarantees success; companies must fundamentally rethink how they create, deliver, and capture value. Traditional business models are being challenged by the agility and adaptability of more modern approaches, which seek not only to optimize transactions but also to build lasting relationships with users and generate sustainable long-term growth. This article examines how innovative business models in these digital sectors influence their market impact and drive lasting growth.